Building a bulletproof cost-benefit analysis

Building a bulletproof cost-benefit analysis
It’s said the rich choose their investments wisely. They calculate and evaluate before making big decisions. This blog contains a wealth of knowledge to help build a considered cost-benefit case. Step-by-step, it outlines the process and pointers you can use to evaluate a decision.

Defining the term
A cost-benefit analysis (CBA) is a systematic process for calculating and comparing the benefits and costs of a project or decision: The necessary outgoings and desired incomes.

What are the costs?
Which monetary costs apply at the implementation and lifecycle phases?
Ensure you consider:

  • licences
  • payroll expenses
  • production materials
  • training
  • travel
  • start-up fees
  • consider short, medium and long-term costs
  • don’t include costs to which you can’t assign a specific, measurable value.

What are the benefits?

  • list all projected monetary benefits that apply at implementation and beyond
  • be precise and specific about measurable and metrics
  • avoid inaccurate, redundant or vague data during your analysis.

Ensure you consider:

  • direct product or service profits plus increased (revenue?)
  • contributions from investors due to improved and standardised processes.

Add a list of potential general – short, medium and long-term benefits such as;

  • decreased costs (admin, processing, production, sales, service)
  • faster payments
  • improved production processes
  • increased sales opportunities
  • process automation
  • productivity efficiencies/gains
  • time savings.

The final countdown
Armed with data on likely outgoings and projected incomes, you can compare and calculate if the proposed action is worthwhile.

The following steps will help:

  • compare values on total costs and total benefits+ if costs outweigh benefits, investment of company time and resources may not be worthwhile
  • if costs and benefits appear roughly equal, a revision of inputs and re-evaluation of the calculations may be necessary. Frequently, cost items are incorrectly inputted, erroneously quantified or missed out altogether if total benefits dwarf total costs, the proposed action can be deduced as a potentially worthwhile investment
  • You can also back-up your findings with additional evaluation metrics if required.

Over 7000 businesses across Australia and New Zealand – organisations from 20 staff to 20,000 staff – use MYOB ERP solutions. If our information has struck a chord with you, then give us a call. We’re always happy to talk to you about how to help your business succeed.


Juanita Potgieter

Juanita Potgieter

With over 10 years’ experience in various marketing fields, Juanita is an action-oriented Marketing Manager with a proven track record of creating marketing initiatives and managing new product development to drive growth. Prior to joining Verde, Juanita worked within strategic business development and marketing management roles at several international companies.

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